British & Irish Lions Official Tour Magazine
The British & Irish Lions and the South African Rugby Union will play 10 matches for the 2009 Lions Tour in South Africa, with the first match kicking off on 30 May 2009. Elite Publishing Limited are excited to announce that we will be producing the Official Tour Magazine.
This superb quality publication is backed by a nationwide retail and press campaign, as well as forming a central part of the British & Irish Lions official product range. This Magazine will appeal not only to the tens of thousands of Lions fans that will be attending from the UK but also to the people who will be watching the Lions on television, with an expected viewing audience of 15 million, in the UK. The typical reader profile is ABC1 Male.
The Official Tour Magazine will feature exclusive interviews, highlighting the Danger Men, full details of locations and fixtures plus up-to-date knowledge, interviews and opinion pieces from the world’s best known journalists, Team Managers and commentators.
