Inspirations
Inspirations is the first direct response booklet ever to be distributed to readers of a national weekend newspaper, which is the number one newspaper for business readers. This newspaper continues to dominate the Sunday market, selling 1.37 million copies every week and consistently outsells its rivals.
The audience is key to the sure success of this initative, with unrivalled coverage of opinion leaders, entrepreneurs, business people, the influential and all the top level purchasers in the country. The readers of this newspaper are young, with half under 45, and upmarket, with a higher number and concentration of ABC1 and AB readers than any other Sunday newspaper.
The contents of INSPIRATIONS consists of full colour offers, promotions, competitions and current-campaign advertising to directly tap into the unique spending power of these readers.
Inspirations - The Sunday Telegraph
After publishing a successful campaign with The Sunday Times, the direct response initiative rolled out in 2007 to The Sunday Telegraph readers, who we still have an on-going successful business relationship with, hence the theme magazines, such as Buying Abroad and Business Minds which are currently being inserted with both the Saturday and The Sunday Telegraph.
